"Sales"

Recently, my husband and I attended Institute in Orem and a lecture was given by a man that spoke about finances. Although we've always had a good budget and save money well, I learned so much there that I didn't know, particularly about advertising. Often, we see signs outside of RC Willey or other companies that say, "TV sale--only today!" or "Furniture Sale, this weekend only!" It's funny because before I attended this lecture and would see those signs, I would tell my husband, "Oh, we have to go check it out today!" when we attended the lecture, we learned that often companies do this not because they necessarily want you to buy their products with cash that day. Frequently, they do it because they know that most banks are closed on the weekends and if people don't have the cash to pay for it, they can lease it. RC Willey, for example, only marks their products up 5% from the amount they buy them for. So, most of their revenue comes from leasing products. This is because if you decide to lease it and don't pay off the whole amount in the time they allow (often 6 months), then you have to begin paying interest on the FULL price! I didn't know that before, and I'm glad I know that know because my husband and I were thinking of leasing a piece of furniture a few months ago. Anytime I see an advertisement that says "Sale today only!" I am going to think twice before I walk into the store.